Trader Joe's: A grocery store. A culture. A DESTINATION. I don't work for TJ's, I am simply a customer who loves the store, the products, & the experience.
This blog was a year-long project. In 2015 I reviewed 1 TJ's product EVERY SINGLE DAY. I visited lots of TJ's stores around the country, and when the year ended I couldn't stop. I still post often (though not daily) & I welcome your comments on the products & reviews.
Tuesday, January 27, 2015
Day 27 - Salted Butter Quarters
OK, confession: I
do not normally buy “store brand” stuff at stores other than Trader Joe’s. I mean, like, if I am in Shoppers Food
Warehouse, I will plop down the extra dime (or quarter…) for the well-known
label – the one I have seen on TV and in coupons. I KNOW this is “conditioning” by the huge
companies, and I KNOW I should save money and purchase the plain label, store
brand product, but 9 times out of 10, Heinz canned tomatoes will jump in my
cart instead of plain label. (And yes, I
know that sometimes the store label brand is the same exact product that is
inside the fancy brand can, just with a different label…) I am a
bit embarrassed to admit all of that, but it is true!
But here’s the thing – at Trader Joe’s, a vast majority
of the products are THEIR STORE BRAND. And
they are fabulous. Equal to or better
than the famous brands we buy because we see them on TV and because our mothers
bought them and fed them to us when we were growing up. I buy them, I like them, and I am happy. J
So that sets the stage for this butter (salted butter
quarters). If I were at Safeway or
Shoppers Food Warehouse, I would not buy the plain label brand. I would spend more and buy Land O’ Lakes
butter. But at Trader Joe’s I am
perfectly happy to buy store brand butter!
And it is yummy. And works well
in all the same things I use butter for – on bread, for baking, to top veggies,
etc (though, honestly, our “toast butter” is a different butter, which I will
review soon!). This butter is good. It is on par with Land O’ Lakes. Heck,
this butter is even made from cows who were not treated with BST. If you, too, avoid store brand things, just
start by trying this butter. You won’t
notice a difference. J
Turns out, this price is insanely cheap!
Side note – this blog is not about recipes, coupons, or
penny pinching techniques. But I am a
curious person. So I just looked up what
the same size package (16 oz) of salted butter quarters would be at my local
Safeway if we bought Land O Lakes. HOLY
SMOKES - $6.09!!! MORE THAN DOUBLE what
we paid at Trader Joe’s!!! So not only
is it yummy, it is CHEAP CHEAP CHEAP.