I am not sure if I have complained about this on this
blog before, so let me get this out in the open: our Trader Joe’s in Falls Church, VA USED TO do wine and beer tastings a
LOT. Like, almost every time we shopped. And let me be clear – tasting wine/beer while
shopping not only makes shopping more pleasant, it almost ensures you will
purchase at least one of the items you just tasted! Over a year ago they cut way back on their
tastings (boooooo!!!) and since then it has been more difficult to get exposed
to new varieties of wine and beer to buy.
But this past Sunday they HAD A TASTING! And one of the items being poured was a flyer
item that we had never tasted before called Josephsbrau Prost (beer). We were happy to taste it – it was
terrific!! Cold, crisp, and delicious. And so we did what any satisfied taster would
do – bought a six pack!
Beer and wine tasting on a Sunday afternoon at Trader Joe's - how civilized! |
See Trader Joe’s???
We would never had thrown that 6 pack in our cart had you not scheduled
that friendly staff member to stand in the liquor section a couple of hours and
entertain guests. I say that is a win-win! (Note to management if any of you see this –
the few times that you also have a cheese and cracker combo with the wine/beer,
we (and people around us) normally end up buying the cheese, too, so SPLURGE
next time and put out a snack that goes with what you are pouring! It makes you look like great hosts and it
adds up to more sales – cha-ching!!)
This is a tasty beer that we would have completely missed out on had the store not done a tasting - thanks Trader Joe's! |
Anyway, we had this beer tonight with chicken chili and
it was a great combo. I can also imagine
sipping it while sitting on a porch or patio on a warm summer night. Josephsbrau Prost is good beer at a great
price.
Price - $6.49
Rating - 4
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