Let’s put this on the table from the get-go – these seem to be the
Trader Joe’s version of Fig Newtons. I
propose a new name – FAUX NEWTON. Don’t
you think it is great? Or or or! Wait.
They could go with “Fewton”.
YES! Fewton. I like calling stuff that is copying other
stuff the name of the thing, but replacing the first letter with an “F” (for
“faux”). It works well in this instance,
no?? So for the remainder of this
review, I will call these Fewtons (though if you go into a TJ’s to buy them,
look for a bag that says Fig Bites, cuz the corporate office might not have had
time to read this review, redesign packaging, recall all the bags with the old
dumb name on them, and replace them with the shiny new FEWTON bags!!!).
This is the current bag - before Corporate reads and implements my great new name |
So, I had never had a Fewton before, nor had I had what I presume is
it’s name sake, a Fig Newton. I always
thought I would not like Fig Newtons, so like an idiot, I didn’t bother to TRY
them. Seriously, don’t NOT EAT something
because you THINK you will not like it.
Only a three year old should do that.
Go ahead and TASTE it. Then, if
you really DO NOT LIKE IT, don’t eat more of it. But for goodness sakes at least taste it!
So I thought Fig Newtons would be yucky, and I didn’t try them. For 49 years.
In fact, I never had a FIG until last year! A guy gave us a little tiny sprig of a fig
tree the year before that, and we planted it, and it grew, and wouldn’t you
know it it gave us real live figs! And
we ate them. And they were
delicious! (Note: there are small green figs on the tree
now! Not ready for eating yet, but
aren’t they cute??)
Our adorable figs growing on Pudding, our fig tree. |
I think my assumed dislike of Fig Newtons maaaay have gone back to my
mother. I remember hearing her tell the
story of working in a Fig Newton plant in Omaha, Nebraska when she was pregnant
with me. The smell of cookies and figs
and the heat, on top of her morning sickness, got to be too much, and she
simply could not make another Fig Newton so had to quit. So you see, I came about my distrust of Fig
Newtons very organically. You could say
it was genetic!! (FACT CHECK – I checked
in with my two older sisters before publishing this review, and they have
corrected my version of the story. My mother
was pregnant with my oldest sister, not me, when she worked in the Fig Newton
plant. But I prefer my version of the
story, so let’s stick with that.)
Old school photo of my mom, wasn't she beautiful? |
But back to the Fewtons. Like I said,
I have never had a Fig Newton, so I cannot actually compare this TJ’s Fewton to
the cookie I presume it is a replica of.
It LOOKS just like the Fig Newtons I have seen. But to do a taste test, well you will have to
do that yourself.
Four Fewtons on a little plate |
I can tell you that the Fewton is good!
I was surprised how “unsweet” it was.
The little cookie/cake “wrapper” thing around the fig paste is very
neutral tasting. And the figs are figgy
tasting, but not really sweet. The first
one I ate I found to be a bit bland. But
after the 2nd, and 3rd, I realized I like them! They are interesting. They go well with coffee. Would be a nice pairing with tea. You can eat a couple mid afternoon for a pick
me up without feeling guilty. They are
nice for breakfast. Fewtons are cool!
Even the signage doesn't say "Just like Fig Newtons!!" :) |
One thing I would recommend (besides the official name change) is a
packaging update. The Fewtons want to be
soft. And the current packaging makes it
tricky to reclose them after they are opened.
We have rigged up a big clippy to try and hold the bag shut, but it is
tough to get it to stay on. Trader Joe’s
needs to design a package with a zip top seal for these cookies.
Price -$1.99
Rating -3.75
Did you know you were quoted here?
ReplyDeletehttp://feastpb.blog.palmbeachpost.com/2015/07/28/national-milk-chocolate-day-5-sweet-treats-we-want-to-try/
How fun. I hadn't seen that chocolate article. Thanks for sharing. My review of a crazy TJs chocolate product is coming tomorrow. :)
ReplyDeleteI loved your Fewtons name! How original. TJ definitely needs to change boring "Fig Bites" to Fewtons (copyrights be damned). Wow, I can't believe you have fig tree growing in Arlington--we have several but we're in VA Beach. As I'm from northern VA (and lived in Arlington twice) I know it can get a bit nippy (and fig trees like a nice Mediterranean climate). Glad I found your blog; it's quite funny. Cheers!
ReplyDeleteSven - Thanks! I think TJ's should start on the design of the new Fewton's packaging ASAP. Grin.
DeleteI feel really fortunate that our fig tree grows! I was just outside yesterday checking it and there are lots of figs! None are ready yet - probably in a couple of weeks. If you still lived in Arlington I would bring you a fig!! :)