Joe-Joe’s* (for the
uninitiated) are Trader Joe’s version of Oreos.
Or, if you grew up in my partner David’s household, Trader Joe’s version
of Hydrox. Either way, if you know Oreos
or Hydrox, you have a mental image of the cookie I am referring to – cookie
wafers hugging a layer of cream (or, in some instances, kreme). To be honest here, we are not Joe-Joe’s
eaters. They are super popular with TJ’s
shoppers, but for some reason they are one item that we never grab off the
shelves.
Regardless of our shopping
tendencies, Trader Joe’s must sell a ton of Joe-Joe’s, because they make
special Joe-Joe flavors all the time.
Pumpkin Joe-Joe's. Peppermint Joe-Joe's. Mango Joe-Joe’s. Joe-Joe’s aficionados fawn over the flavors. Unfortunately for us, we jumped on board at Matcha Joe-Joe’s.
 |
| The box is a pretty color! |
I put these cookies in our
cart during a massive shopping trip last summer. At that time TJ’s was going crazy with weird,
exotic flavors. We were getting ready to
escape to Florida for a couple of months, where our nearest Trader Joe’s is a
90 minute drive away. I wanted to stock
up and this box of Joe-Joe’s was something that looked a bit “exotic” that I
thought we should try. David, as you can
see in the photo, did not really agree…
 |
| He hasn't even tried them and already he is cranky. |
Anyway, the Joe-Joe’s came
with us to Florida. And never got
opened. So, they came back home to DC
with us. And never got opened… They lay in wait in the darkened cupboard,
sealed and patient. Every time I saw the
box and thought about opening it, something else caught my eye and that got
eaten instead. But we finally decided to
bite the bullet and see what Matcha Joe-Joe’s are all about. I wasn’t going to review them – it sort of
didn’t seem fair since they expired
November 10, 2017 and we opened them
April 13, 2018. OK, so they were 5
months expired by the time we (honestly, not “we”, HE) were brave enough to
taste them. Also, I thought I wouldn’t
post a review because I didn’t think Trader Joe’s sold them anymore. But when David reported that they were BACK
ON THE SHELVES at the store, I figured I better put this word of caution out
onto the interwebs 😊 .
The first thing David did
when he busted this box of cookies open was to rip apart a Joe-Joe so that all
he had was the wafer bits. “Woah, woah,
hold on,” I told him. “If we are
reviewing Matcha Joe-Joe’s, you have to buckle down and eat some of the matcha!”.
 |
| A dissected Joe Joe. |
For my part, I just
SMELLED these cookies. I was not interested
in actually tasting them. And smelling was pleeeenty for me – they smelled
gross! The matcha is a pretty color, it looks
like WASABI. Hey, now that I think about
it, let me recommend that to TJ’s – WASABI
JOE-JOE’S! Those would definitely
fall into the “Go Big Or Go Home” category!
Anyway, I did not taste these cookies so of course I recused myself from
reviewing them.
Here is what David thought
when he tried the Matcha Joe-Joe’s: “These
are terrible. The filling is awful. I don’t like the flavor. The cookie itself is not as nice as one might
hope when one is scraping the matcha goop out of the middle to try to get a
nice sugar or shortbread cookie-ness. Perhaps
that is because it has been contaminated by the matcha goop. I am going to give these cookies a .5, only because they are COOKIES. But the rest – NO THANKS.”
 |
| Our intrepid taster. |
Editor’s note: I asked our reviewer if he felt these cookies
might have been tastier if he had tried them before they expired, and he flatly
replied, “No. Not at all.”
David wanted to take these
cookies back to the store, but I felt guilty about doing that since they had
been in our cupboard so long and were expired.
So, we just ended up throwing them away.
 |
| Price tag from 2017 - price may be different this year |
Another editor’s
note: I know some people are going to
disagree vehemently with this review. They
are going to be PRO JOE-JOE no
matter what sort of goop is between the cookies. They are going to be matcha fiends who find
our uneducated matcha palates are crude and uncultured. To you – I say – BUY THE MATCHA JOE-JOE’S!! Trust me, we won’t be fighting you for them 😊.
Price: $2.99 (in 2017, not sure of 2018 price)
Rating: .5
*Why is “Joe-Joe’s”
possessive? Like, what exactly does this
cream filled cookie POSSESS? This is a
strange grammatical wonder.
